Strategic Fashion Marketing Assignment Example | Topics and Well Written Essays - 1000 words

Strategic Fashion Marketing - Assignment Example The paper "Strategic Fashion Marketing" concerns strategic marketing in fashion. The contemporary fashion market is mainly for clients who are adventurous and aware of the current fashion trend. Contemporary outfits closely look like those seen on the runway only that they are sold at a different price, which is lower. The rise in status of contemporary fashion can be attributed to the changing tastes in artistic things among other factors. There are various marketing trends currently being used to market fashion wear. Technology and new inventions have seen the rise of many marketing strategies that are better and easier. Two contemporary fashion-marketing trends that will be influential over the next five years in the global fashion industry are mobile marketing and e-marketing. These fashion-marketing trends are important for various reasons. Many people have become very busy with daily activities be it official, academic or home chores. For this reason, they have very little time left for social activities including shopping for clothes. Things have been made easier by technology using the internet and mobile facilities like phones. Changing times have seen the rise in the use of these two marketing strategies. Internet has become readily available and this goes for mobile facilities as well. Mobile marketing is important because many people in various regions can be reached. This means that the market base for contemporary fashion is expanded and in turn, more sales are made.